Outline of Sociology 60 Practice of Social Research Fall, 2009 Instructor: Prof. David P. Phillips; TAs: Geoff Fojtasek; Josh Shapiro Office Hours and Location: Tue, Thu 8:00am-9:00a.m., Social Science Bldg #472 Contact Information: email: dphillips@ucsd.edu, phone: 534-0482 Requirements: One midterm exam, one final exam, homework exercises, attendance at lectures and section There will be three weekly lectures and one weekly section. You are expected to attend all of these. Experience shows that most students do not master the material unless they do so. To encourage attendance and a consistent focus on the material, we will distribute grades as follows: Attendance at lectures and section 12.5% Homework Exercises 12.5% Midterm Exam 25.0% (or 0%; your choice) Final Exam 50.0% (or 75%; your choice) You are encouraged to do the homework exercises with one or more study partners, but of course you cannot collaborate in writing your exams. Text: Investigating the Social World, by Russell K. Schutt. All Chapter readings listed below refer to this book. If you are strapped for money, you should be able to get all the information you need (without the textbook) by assiduously attending class. ################################################################################# I. Purpose of the Course: To study types of research designs, the errors associated with these research designs, and methods of estimating and reducing these errors. [Chapter 1,2] II. Definition of Error and Description of Two Major Categories of Error [Chapter 3] A. Systematic (Bias) B. Nonsystematic (Random) III. Research studies differ on many different dimensions (listed below), and different types of studies tend to be associated with different types of errors. Major dimensions, study types and their associated errors will be described and illustrated. A. Purposes of the Study [Chapter 1] descriptive hypothesis-testing explanation-providing B. Source of the research questions investigated (e.g. from professional literature; from publicly important topics; from observation) [Chapter 12] C. Types of data to be analyzed [Contrast Chapters 7,8] qualitative vs quantitative small-sample vs large-sample richly detailed vs poorly detailed information D. Methods of sampling the data [Chapter 4] complete counts of the population (e.g. census and vital registration) incomplete counts (i.e., sampling) nonrandom sampling convenience snowball quota random sampling simple systematic stratified cluster concepts of confidence intervals and statistical significance Standard Error of a number, percent, average, rate E. Methods of collecting the data from the population or sample conducting sample surveys conducting field studies examining social and cultural artifacts (e.g. tv programs, news stories, advertisements, websites) conducting laboratory experiments [Chapter 6] conducting natural experiments [Chapter 6] using pre-collected data and archives [Chapter 9] (e.g., government statistics and archives) F. Types of measurement errors [Chapter 3] nominal vs ordinal vs interval vs ratio G. Types of inferential errors [Chapter 5] inferring characteristics of the population from characteristics of the sample it came from inferring causal processes from the observations failure to identify and correct for bias common biases, from: observer interviewer analyst question wording, order etc. journal auspices time respondent reader failure to correct for key variables failure to correct for multiple testing failure to stick to analysis appropriate to measurement scale (e.g. ordinal) unit of analysis (e.g. ecological fallacy) failure to acknowledge or identify plausible alternative explanations for the findings IV. Use of the computer to reduce computational errors and analyze large masses of information. [Chapter 10] How to enter, edit, and read computerized records How to use elementary UNIX/Linux omputer utilities to perform simple analyses awk cat cut grep less ls pr sort vi